Implementation of processes for innovation management
1.Contribute to KOL identification and maintaining a KOL network for the ed applications with sales team
2.Contribute to new products &solution ideas collections and screening for corporate product development
3.Contribute to the uation of business and market potential for new solution ideas
4.Contribute to the uation of buy-in, licensing and partnership opportunities for the technologies
5.Contribute to the defining and maintaining of product &solution portfolio and define study and development projects orders
6.Contribute to the alignment if product/solution portfolio with resources available ,check external development options
7.Provide product care management for applications &solutions, with lifecycle management, customer liaision,define engineering change order
8.Manage phase out of applications &solutions

Product lifecycle management
1.Monitor revenues and market share of assigned product
2.Monitor and analyze competitor products
3.Manage and provide all necessary documentation according to the actual product development process
4.Travel with the sales force to visit key customers.
5.Develop new product applications/protocols with customers and outside partners
6.Support regions with product specific application or technical information
7.Develop sales argument and pitfalls for competition
8.Monitor customer needs and ensure product still fulfills them
9.Identify BOL’S to propose product extensions or new product ideas and give guidance to marketing manager
10.Provide and update marketing and technical literature to support product
11.Optimize product portfolio for assigned product (reductions,deletions,changes)
12.Share/consolidate product feedback information with Marketing and other business managers

Implementation off the annual Tactical Marketing Plan
1.Derive form the marketing strategy an annual tactical marketing plan including all marketing talks etc.in cooperation with Marcom and Sales for assigned applications
2.Coordinate and manage local marketing activities according to the marketing plan
3.Ensure that the planned tactical activities fit within budget als and monitoring the ROMI(return on marketing investment)of the activities
4.Analyze the Plan in a quarterly basis and amend where necessary
5.Support sales, marketing and service activities
6.Produce marketing and technical literature on time and in budget together the Marcom group

關于帝肯
瑞士tecan是全球領先的生命科學與生物制藥、法醫和臨床診斷領域自動化及解決方案供應商。公司成立于1980年，總部設在瑞士m?nnedorf，分別在瑞士、北美和奧地利設有自己的研發和生產基地，目前公司主要經營的產品有三大類：全自動化液體處理平臺(liquid handling & robotics)、多功能酶標儀(multimode　reader)和oem組件；銷售服務網絡遍布世界52個國家，客戶覆蓋制藥企業、生物技術公司、科研院所、法醫、醫院、血站系統、出入境檢驗檢疫(ciq)及疾病控制中心(cdc)等。其液體處理技術已擁有行業經驗32年，在全球處于領先地位，備受世界領先生命科學實驗室的青睞。作為原始設備oem制造商，tecan同樣在oem設備和組件開發和生產方面占有世界領先地位。

2011年，tecan創造了3.77億瑞士法郎(即4.24億美元；或3.06億歐元)的銷售業績。tecan集團的注冊股票在瑞士證券交易所交易(tk:tecn/reuters:teczn.s/ isin:12100191)。欲了解更多信息，請瀏覽公司網站：www.tecan.com。

關于帝肯中國
瑞士tecan于2004年在北京開設代表處，正式進駐中國市場。2008年4月在上海浦東成立帝肯(上海)貿易有限公司， 作為tecan集團在亞太地區(日本及韓國除外)總部，全面負責tecan集團在中國的所有商業活動，包括銷售、市場活動與合作、以及客戶支持。帝肯(上海)目前擁有一支專業的售前和售后服務團隊，在科研、制藥、公安刑偵、醫院、血站、cdc和ciq領域構建了良好的經銷和售后服務網絡，并以“力求比客戶期望做的更好”的服務理念，給廣大的終端用戶提供專業的服務。我們致力于成為包括客戶在內的所有合作方的首選合作伙伴- partner of choice。欲了解更多信息，請瀏覽公司網站：www.tecan.cn