Primary Objective(s) of the Position:
To manage the brand management function for South China market, and spearhead the development and execution of all local A&P programs supporting the brands, which include above-the-line advertising, field and event marketing and interactive marketing via different means.


Major Duties & Responsibilities:
1. A&P program
- Development and overall integration of brand positioning and A&P programs in SCO
- Develop and execute local A&P programs and corresponding media plans for sales achievement and brand building.
- Supervise the brand team in their execution of marketing programs.
- Develop local communication strategy and implementation plans and actions.
- Monitor the A&P spending to ensure the maximum efficiency and effectiveness.

2. Distribution
- Recommend potential distribution channels and formulate distribution strategies to maximize sales of San Miguel brands and local brands portfolio.

3. Marketing communication
- Overall development of communication strategy for SCO.
- Supervise the marketing communication and PR activities and event sponsorship.

4. Product
- Establish and develop the portfolio strategy for SCO
- Develop new product to ensure proper brand portfolio and brand growth

5. Consumer profile
- Monitor and keep track on consumer profile to ensure right market targeting.
- Identify potential consumer groups for San Miguel products and local brands in the local market.

6. Market analysis
- Work with Corporate Development Department of CBO on market research to assure sound strategic marketing decision.
- Monitor competitor information to identify potential competitors and movement of competitors.

廣州生力啤酒有限公司成立于1991年，是由香港生力啤酒（廣東）有限公司和廣州啤酒廠共同組建的合資企業。經過多年的經營，我們已經建立起完善的市場銷售網絡，公司形象深入民心。目前我們銷售的產品包括國際知名啤酒品牌生力系列，包括生力啤酒和生力清啤，以及知名的本土品牌龍啤系列和廣氏菠蘿啤。

我們以誠信和穩健為經營原則，一直被市地方稅務局和國家稅務局評為“納稅信譽A級企業”及“誠信納稅大戶”。

我們熱情歡迎您加入我們的團隊，成為中國這個未來世界上最大的啤酒生產和消費市場的“生力軍”。